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New Book

Based on the wisdom of the old Japanese philosophy of IKIGAI (the reason/purpose of life), Frank Brueck, developed a unique model to review your own (working) life in these trying times, helping you to reposition or even reinvent yourself. He simply asks: Have you managed to fully integrate the following four key dimension into your personal and organisational life:


What you are really good at

What do you love to do

What the world needs

What you need for the market

Only when you manage to truly live all these four dimensions personally as a  leader and  collectively  in an organisa-

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-tion, you may reach your IKIGAI - a state in which purpose and meaning fulfil your daily life and in which you live your passion and generate a positive impact for society and the environment at the same time.

The book describes how you can assess yourself and how you can find out which one of the eight IKIGAI Leader Types you are and how you can improve towards the state of IKIGAI. When the IKIGAI is reached you feel passionate, inspired, deeply satisfied with the meaningful things you do, and may even experience a state of flow carrying you through your professional life. In an IKIGAI state work will no longer drain your energies, but may even provide a source of balanced vitality and passion.


The model also provides an assessment for organisation with 8 different IKIGAI Business Types. Companies can operate very successfully in a dynamic and yet balanced way without falling into the trap of exploitation of people and the environment. This is a collective state of leadership and a collective state of IKIGAI for an entire organisation. It is reflected in the corporate culture, crystallises in behaviours and serves as a source of power and inspiration for all members  and stakeholders of an organisation.


This book is a very practical guide with assessments, lots of real life cases and examples. A must-read for leaders and managers, but also for consultants and coaches who will enjoy a new unique way to assist their clients in a direct and meaningful way.

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